Building a Better Wine Business

Building a Better Wine Business is a complete guide to making any wine business more profitable and sustainable. It draws upon the author’s 23 years’ experience consulting directly to hundreds of wine businesses, distributors and industry representative bodies across the world. This book is full, cover to cover, with real-life case study examples. It is a summation of the insights gained from a 40-year wine industry journey spanning the globe.About the authorAs well as direct consulting engagements, over 2000 wine business owners and senior managers have attended Wine Business Solutions’ 2-day workshops and/or bought research into the global On-Premise markets and Direct to Consumer wine sales. Before starting Wine Business Solutions in 2003, Peter spent over a decade in global distribution management, selling wine in 45 countries. Peter holds or has held board advisory board positions with Australian, New Zealand, South African, Spanish and Georgian wine businesses. He has worked as a publicly listed wine company Managing Director and is a former Chairman of Wine Marlborough. He was also part of the National Marketing Committee for New Zealand Winegrowers. He has developed a global strategy for some of the world’s most successful brands. Peter has taught strategy, marketing, sales management, services marketing and business culture in the MBA program of the University of Technology, Sydney Read more